Directory also known as indexing or categorizing play an important role to link your site with keywords. As a new site owner it is usual that you want your site recognize rapidly to search engine. Web directory helps to familiar the site to search engine quickly.
Directory submissions are an integral part of online marketing. It’s one of the easiest way and also effective of the link building process. So enlisted in different directories may help you to build good backlinks, improving link popularity, up your ranking in search engines, traffics.
You know search engines like Google, Yahoo and MSN regularly search the new sites through spiders-crawlers that usually take one to three weeks. But submitting your site in directory you might get quick result because of major search engines find new websites through incoming links and directory submission is best way to get incoming link.
Your site is like a product and every new product is needed to familiar in the market to consumers or users. Directory submission is an advertising strategy to promote your site quickly to the web surfers that consequently obtaining incoming links for your website and gain rank through search engines ranking algorithms, especially in competitive keyword markets. As Search engines emphasize on inbound links to your site when ranking then directory submission is one of the most important ranking factors in the major search engines ranking algorithms.
Branding is very important to your site and you can increase your sites value by obtaining good branding strategy. Directories help you to create good brand image by providing a link with keywords describing your site.