by admin on February 18, 2010
Don’t you think that we live in a global village? And Internet makes it possible! Truly internet plays the lead role to override distance and time. No matter where you are and what is your business, your desired things are just one click away. Online advertising is a innovative and ideal platform to promote your products and services. Internet is the easiest mean to convey your marketing message to target customers.
There are lots of way to promote your business through internet. Such as contextual ads on search engine results pages, banner ads, Rich Media Ads, Social network advertising, interstitial ads, online classified advertising and e-mail marketing. And you can easlily manage these thorough popular online advertising networks.
Advertising is a part of marketing strategy. And the reality is online advertising gradually overtaking traditional advertising. In a split of second consumer can learn about your product or service which may not possible in traditional advertising. In addition online advertising is cost effective, less time consuming and can create greater impact among the customers and audience.
Business communities and other financial and non financial institutions embrace the bless of technology very well. Today’s market is much more competitive and you have to face tough competition to reach the target market. So it is high time to go with the flow and advertise your products in internet and enjoy better turnover. With your small budget, you can display your ads on popular search engine and other advertising network. Developing better realtion with your potential customers and it will be a magic moment when they’re searching for your products or services, and you will only pay when people click your ads.
Online advertising offers you to fast publishing of information and content of your products or services in the web that ignores place and time. Small business has the oppurtunity to advertise products with small invest. Advertisers may also enjoy the efficiency of investment. Online advertising allows for the customization of advertisements, including content and posted websites. For example, AdWords, Yahoo! Search Marketing and AdSense enable ads shown on relevant webpages or aside of search results of pre-chosen keywords.
by admin on January 27, 2010
Foreign exchange market is a market where you can buy or sell currencies according to your demand. It’s a market like other market. Market transaction occurs according to demand and supply. In finance exchange rate between two currencies determines the value of one currencies against the other. For example you live in Bangladesh and you need dollar. So in foreign exchange market you can get dollar by selling your t aka according to a given day exchange rate. Foreign exchange market is a large market and about 3 trillion dollar market. The market is open 24 hours except weekend.
Exchange rate plays an important role in export and import. Transaction beyond the home country always occurs in foreign currencies. Suppose you are a chinese national export goods or services in U.S.A . Your payment will be taken place in Dollar.
Exchange rate is not constant. Its volatile. Supply and demand is the key factor. There are different sorts of exchange rate system. Which are very important in different situation.
Characteristics of foreign exchange market:
Foreign exchange market ruled by some characteristics. Unlike stock market foreign exchange market does not charge any transaction cost, no commission charge or any unusual price hike or short selling. Some unique characteristics are given below:
- Transaction occurs round the clock. A twenty four hour market. Only weekly holiday no transaction made.
- No commission charged for buying or selling.
- Usually six types of major currencies attract traders.
- Traders have the right to make transaction freely. Short selling is not restricted. Usually the market totally depends on demand and supply.
- Foreign exchange market is riskier than the stock market. The market is not suitable for inexperienced investor.
Different types of Exchange rate :
Fixed or pegged exchange rate : In fixed exchange rate market exchange rate fixed by the central bank or by the government. Government can take advantages by selling or buying its own currencies when the exchange rate rise or fall beyond the expected level.
Floating Exchange Rate: In floating exchange rate currencies are free to float according to market demand and supply. Developing country may be benefited by the floating exchange rate system. Some times central bank or government of the respective country put a ceiling on upper and lower rate of exchange rate. In exchange rate when government intervene the market to gain some advantages over its own currencies is known as managed float or dirty float exchange rate system.
In recent times dollarigation gain popularity in many countries. Dollarization refers to use foreign currencies instead of home countries currencies or simultaneously use two currencies. Many countries adopted the method . The main advantages of dollarization is curbing inflation gaining financial stability. In recent times Ecuador, el Salvador followed the method.
